January 16, 2020

Lira Cosmeceutical, Inc. (“Lira”, the “Company”, “our”, or “us”) values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website (“Site”) or make use of our online facilities and services, and what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those affiliated with Lira of our commitment and realization of our obligation not only to meet, but to exceed, most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time Lira decides to make use of any personally identifiable information on file, in a manner materially different from that which was stated when your information was initially collected, you, the user or users, shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this different manner.

Please note that this Policy does not govern the collection and use of information by companies that Lira does not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review that website’s privacy policy before providing that site with information. It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent to better understand the way in which websites garner, make use of and share the information collected.

Specifically, this Policy will inform you of the following

  1. What personally identifiable information (data) is collected from you through our website;
  2. Why we collect personally identifiable information and the legal basis for such collection;
  3. How we store and use the collected information and with whom it may be shared;
  4. How and what Cookies we use and how to manage those Cookies;
  5. What your rights are and the choices are available to you regarding the use of your data;
  6. The security procedures in place to protect the misuse of your information; and
  7. How to contact us regarding your personally identifiable information.

Information We Collect

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user or provide you with any products or services. This website collects various types of information, such as:

  1. Voluntarily provided information which may include your name, address, email address, billing and/or credit card information, etc. which may be used when you purchase products and/or services and to deliver the services you have requested.
  2. Information automatically collected when visiting our website, which may include Cookies, third party tracking technologies and server logs.

In addition, Lira may have the occasion to collect non-personal anonymous demographic information, such as age, gender, household income, political affiliation, race and religion, as well as the type of browser you are using, IP address, or type of operating system, which will assist us in providing and maintaining superior quality service.

Lira may also deem it necessary, from time to time, to follow websites that our users may frequent to better understand what types of services and products may be the most popular to customers or the general public.

Lira will only collect personal information that you knowingly and willingly provide to us by way of surveys, completed membership forms, and emails. It is the intent of this site to use personal information only for the purpose for which it was requested, and any additional uses specifically provided for on this Policy.

Why We Collect Information and For How Long

We are collecting your data for several reasons:

  1. To better understand your needs and provide you with the services you have requested;
  2. To fulfill our legitimate interest in improving our services and products;
  3. To send you promotional emails containing information we think you may like when we have your consent to do so;
  4. To contact you to fill out surveys or participate in other types of market research, when we have your consent to do so;
  5. To customize our website according to your online behavior and personal preferences; and
  6. To fulfill any contractual obligations we may have with you, such as sale and delivery of products.

The data we collect from you will be stored for no longer than necessary. The length of time we retain said information will be determined based upon the following criteria: the length of time your personal information remains relevant; the length of time it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations; any limitation periods within which claims might be made; any retention periods prescribed by law or recommended by regulators, professional bodies or associations; the type of contract we have with you, the existence of your consent, and our legitimate interest in keeping such information as stated in this Policy.

What do we use Cookies for?

Lira uses cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and to analyze website traffic.  To learn more about Cookies, how to disable them, review this Online Privacy Policy and visit .  By clicking the “I Accept” or “X” buttons on this website, or by using our site, you consent to the use of Cookies unless you have disabled them.

Cookie Policy:

This Cookie Policy explains how Cookies and similar technologies (collectively, “Cookie(s)”) are used when you visit Lira’s Site. A “Site” includes our websites, emails, and other applications owned and operated by Lira as well as any other services that display this Cookie Policy. This policy explains what these technologies are and why they are used, as well as your right to control their use.

Lira may change this Cookie Policy at any time. Please check the “Last Revised” date on this page to see when this Cookie Policy was last revised. Any change in this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Site.

If you have any question, please contact us by email at, or write to us at the following address: Lira Clinical Corporate Headquarters is located at Lira Clinical UK, Unit 2, Trade City, Avro Way, Brooklands, Surrey, KT13 0YF, attn.: Data Protection Officer.

  1. What Is A Cookie?

A Cookie is a small text file (often including a unique identifier), that is sent to a user’s browser from a Site’s computers and stored on a user’s computer’s hard drive or on a tablet or mobile device (collectively, “Computer”). A Cookie stores a small amount of data on your Computer about your visit to the Site.

Lira may also use “web beacons” or similar technologies on Lira’s Site to enable us to know whether you have visited a web page or received a message. A web beacon is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an email or other type of message, which is retrieved from a remote website on the internet enabling the verification of an individual’s viewing or receipt of a web page or message. A web beacon helps us to understand whether you came to our website from an online advertisement displayed on a third-party website, measure successes of email marketing campaigns and improve our website performance. They may also enable us to relate your viewing or receipt of a web page or message to other information about you, including your personal information. In many instances, web beacons rely on cookies to function properly, and so declining cookies will impair their functioning.

We place and access Cookies on your Computer; these Cookies are known as “first-party Cookies.” Cookies may also be placed and accessed by some of our third-party vendors, which are known as “third-party Cookies” and are described below. Some Cookies are “session Cookies,” which means that they are temporary Cookies that are only stored on your device while you are visiting our Site. Other Cookies are “persistent Cookies,” which means that they are stored on your device for a period of time after you leave our Site.

You can choose whether to accept Cookies by changing the settings on your browser. However, if you disable your computer’s Cookies function (or keep this function disabled, as set by default by certain browsers), your experience on the Site may be diminished and some features may not work as intended.

  1. What Cookies Do We Use?

Below we list the different types of Cookies that are used on the Lira Site that you are visiting.

To the extent any personal information is collected through first-party Cookies, our Online Privacy Policy applies and complements this Cookie Policy. Personal information collected through a third-party Cookie is subject to the privacy policy of that third party, and not our Privacy Policy.

Essential Cookies

Essential Cookies enable you to navigate the Site and to use its services and features. Without these necessary Cookies, the Site will not perform as smoothly for you as we would like and we may not be able to provide full access to the Site or certain services or features of the Site.

Preference Cookies

Preference Cookies collect information about your choices and preferences and allow us to remember language or other local settings and customize the Site accordingly.

Social Media Cookies

Social media Cookies are used to enable you to share pages and content you find interesting on our Site through third-party social networking and other websites. These Cookies may also be used for advertising purposes.

Analytics Cookies

Analytics Cookies collect information about your use of the Site and enable us to improve the way it works. For example, Analytics Cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. Analytics Cookies allow us to see the overall patterns of usage on the Site, rather than the usage of a single person. We use information from Analytics Cookies to analyze the Site traffic, but we do not examine this information for individually identifying information.

Advertising Cookies

Advertising Cookies are set to manage our advertising. These Cookies collect information about your activities on this Site and other websites to provide you targeted advertising. In the European Economic Area advertising is not personalized or targeted based on your activities.

  1. How Do I Manage Cookies?

You can change your Cookie settings above by opting out of all Cookies.

You may refuse or accept Cookies from the Site or any other website at any time by activating settings on your browser. Most browsers automatically accept Cookies, but you can usually modify your browser setting to decline Cookies if you prefer. If you choose to decline Cookies, you may not be able to sign in or use other interactive features of Lira’s Site that depend on Cookies. You can set your browser to refuse or accept Cookies through your browser’s “Settings” menu.

Use of Information Collected

Lira does not now, nor will it in the future, sell, rent or lease any of its customer’s personal data, lists and/or names to any third parties.

Lira may collect and may make use of personal information to assist in the operation of our Site and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you from

Lira may also be in contact with you with regards to completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.

Lira may find it beneficial to all our customers to share specific data with our trusted partners in an effort to conduct statistical analysis, provide you with email and/or postal mail, deliver support and/or arrange for deliveries to be made. Those third parties shall be strictly prohibited from making use of your personal information, other than to deliver those services which you requested, and as such they are required, in accordance with this agreement, to maintain the strictest of confidentiality with regards to all your information.

Lira Cosmeceutical uses various third-party social media features including but not limited to;;;;; and other interactive programs. These may collect your IP address and require Cookies to work properly. These services are governed by the privacy policies of the various third-party providers and are not within Lira’s control.

Disclosure of Information

Lira may not use or disclose the information provided by you except under the following circumstances:
as necessary to provide services or products you have ordered;
in other ways described in this Policy or to which you have otherwise consented;
in the aggregate with other information in such a way so that your identity cannot reasonably be determined;
as required by law, or in response to a subpoena or search warrant;
to outside auditors who have agreed to keep the information confidential;
as necessary to enforce the Terms of Service;
as necessary to maintain, safegurard and preserve all the rights and property of Lira Cosmeceutical

Non-Marketing Purposes

Lira greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in Lira products and services).  In certain circumstances, we may use our Site, newspapers, or other public means to post a notice.

Children under the age of 13

Lira’s Site is not directed to and does not knowingly collect personal identifiable information from children under the age of thirteen (13). If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this Site.

Unsubscribe or Opt-Out

All users and visitors to our Site have the option to discontinue receiving communications from us by way of email or newsletters. To discontinue or unsubscribe from our Site please send an email that you wish to unsubscribe to If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe or opt-out. Lira will continue to adhere to this Policy with respect to any personal information previously collected.

Links to Other Websites

Lira’s Site does contain links to affiliate and other websites. Lira does not claim nor accept responsibility for any privacy policies, practices and/or procedures of any other such website. Therefore, we encourage all users and visitors to be aware when they leave our Site and to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected by our Site.

Notice to European Union Users

Lira’s operations are located primarily in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) and sent to the United States. By providing personal information to us, you are consenting to its storage and use as described in this Policy.


Lira takes precautions to protect your information. When you submit sensitive information via the Site, your information is protected both online and offline. Wherever we collect sensitive information (e.g. credit card information), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the webpage.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only Lira employees who need to access the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers and servers in which we store personally identifiable information are kept in a secure environment. This is all done to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control.

Lira also uses Secure Socket Layer (SSL) for authentication and private communications to build users’ trust and confidence in the internet and Site use by providing simple and secure access and communication of credit card and personal information. In addition, Lira is a licensee of TRUSTe. The Lira Site is also secured by VeriSign.

Acceptance of Terms

By clicking the “I Accept” button above or by using this Site, you hereby accept the terms and conditions stipulated within this Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our Site. In addition, your continued use of our Site following the posting of any updates or changes to our terms and conditions shall mean that you agree and acceptance of such changes.

How to Contact Us

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number or mailing address.


Telephone Number: +44 1932 508 510

Mailing Address:

Lira Clinical UK, Unit 2, Trade City, Avro Way
Surrey, KT13 0YF.